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Mexico promoters want more F1 races in America
Mexican Grand Prix organisers hope U.S. company Liberty Media's takeover of Formula 1 will boost their event by expanding in the region and eventually creating a North American season similar to Europe's run of races. Liberty, owned by cable TV mogul John Malone, agreed this month to take control of the global sport in a deal expected to lead to expansion in the U.S. market that Formula One has struggled to crack. 'When we are trying to build new audiences and bring new fans and create a new fan base, it does get a little complicated,' Mexican Grand Prix marketing director Rodrigo Sanchez told Reuters. 'We wish we could have more and more races on prime time on our side of the world and I...
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8y ago from GrandPrix247.com
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