News Details
Zak Brown: Why Liberty Media is the buyer that F1 needed
Sponsorship and marketing guru Zak Brown believes that incoming Formula 1 owner Liberty Media’s desire to make the sport better, rather than simply milk it for profit, can only be good news for fans. In the wake of Liberty Media’s announcement that it will purchase Formula 1 by the first quarter of 2017, in a deal worth $8billion in total, Brown said that the “strategic” nature of the new owners – as opposed to CVC’s purely money-driven approach – should spell a brighter future. “Liberty Media is one of the best strategic buyers you could have,” said Brown, who is chief executive of CSM Sports & Entertainment and founder of Just Marketing International. “This means they...
Full Story »
Full Story »
9y ago from Motorsport.com
0
You May Also Be Interested In...
Liberty Media: We are excited to become part of...
The acquisition of Formula 1 by Liberty Media Corporation from CVC is...
9y ago from GrandPrix247.com
Liberty Media confirms F1 purchase
The American firm Liberty Media has confirmed its purchase of Formula 1...
9y ago from Crash.net
F1 has been sold; Liberty Media new owners
F1 News F1 has been sold; Liberty Media new owners Only 3 years left for...
9y ago from Formula1Blog.com
Formula 1 bought by US company Liberty Media
The expected sale of Formula 1 to new owners has taken place, with...
9y ago from FormulaSpy.com
Elsewhere On The Network
Popular On MGPToday.com
What Aprilia hopes to unlock with radical 2026 MotoGP...
No description available...
8h ago from Motorsport.com
Fabio Quartararo reveals what’s still missing on...
No description available...
12h ago from Motorsport.com
MotoGP Valencia test: Raul Fernandez leads Aprilia 1-2...
No description available...
1d ago from Motorsport.com
Francesco Bagnaia “happy” again after testing new...
No description available...
1d ago from Motorsport.com
Popular On IndyCarToday.com
Ryan Hunter-Reay joins Arrow McLaren for 2026...
No description available...
6d ago from Motorsport.com
RLL locks in Louis Foster with extended IndyCar...
Rahal Letterman Lanigan Racing has announced an extension to its contract...
1w ago from MotorsportWeek.c...
Ryan Hunter-Reay joins Arrow McLaren for 2026 Indy 500
Arrow McLaren has announced that veteran Ryan Hunter-Reay will join the...
6d ago from MotorsportWeek.c...
Popular On TotalWRC.com
Why Lancia is returning to WRC in Rally2 and what it...
No description available...
14h ago from Motorsport.com
How Adrien Fourmaux’s WRC Japan exit proves mental...
No description available...
2d ago from Motorsport.com
Hyundai already working on “Plan B” for 2026 WRC...
No description available...
1w ago from Motorsport.com
Popular On GunnersToday.com
Deal agreed in principle: Arsenal in final stages of...
Arsenal are closing in on a new contract agreement with Bukayo Saka. The...
5h ago from CaughtOffside.com
Mixed injury news for Arsenal as star spotted back in...
There's reportedly some mixed injury news coming in for Arsenal ahead of...
8h ago from CaughtOffside.com
Report: The real reason Antoine Semenyo prefers...
Bournemouth star Antoine Semenyo is strongly linked with a move away in...
7h ago from CaughtOffside.com
Arsenal’s controversial sponsorship deal with Visit...
t;li>Backlash came amid Rwanda’s support for M23 militiaClub says...
8h ago from TheGuardian.com
Comments
Hottest News
'FIA discover illegal trick being used by multiple F1 teams'
The FIA have reportedly become aware of an... Read More »
13h ago from GPFans.com
Lewis Hamilton makes spectacular Las Vegas statement with...
The seven-time F1 champion has revealed a... Read More »
4h ago from RacingNews365.com
Mercedes star gears up for Ferrari title showdown at Las...
Mercedes-backed F1 Academy star Doriane Pin is... Read More »
2h ago from GPFans.com
