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Heineken unveils first Formula 1 adverts
Formula 1 sponsor Heineken has unveiled the first of its adverts to help promote the sport – as it promises to 'disrupt' the way grand prix racing is promoted around the world. The two adverts, one of which features Jackie Stewart and the other David Coulthard, received their premieres at the Monza circuit on Friday night ahead of the beer company's first race title sponsorship event. Heineken's global marketing director Gianluca di Tonda said the adverts were the start of a radically different approach his company would take – having already built a temporary five-a-side pitch on the Monza start-finish straight on Thursday evening. “This is just the beginning,” he said. “In...
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