News Details
Dennis talks sponsorship
As McLaren team up with Michael Kors, the team's newest sponsors, Ron Dennis says Formula One's title sponsor model no longer works given today's numbers. McLaren last had a title sponsor on their MP4 F1 cars in 2013 after which they parted ways with Vodaphone. Since then the Woking outfit has featured a number of big-names sponsors, but none as a traditional title sponsor. “The sponsorship model changes year on year and for many years it was about a predominant brand on a grand prix car,” McLaren CEO Dennis told F1 journalist James Allen. “The activation budget needs to match the investment and the numbers in Formula 1 have gone up and up and up. “[When] you then...
Full Story »
Full Story »
9y ago from PlanetF1.com
0
You May Also Be Interested In...
Sponsor in Profile – UBS
Swiss Bank UBS are a key partner within Formula One. Working directly...
9y ago from JWGrandPrix.com
Michael Kors joins Mclaren
McLaren-Honda have announced a new partnership with Michael Kors. The...
9y ago from JWGrandPrix.com
Arrivabene: Fine to win F1 title with one victory
Full credit must got to Ferrari team principal Maurizio Arrivabene for...
9y ago from GrandPrix247.com
Red Bull offering Buemi to 2017 Renault F1
Red Bull offering Buemi to 2017 Renault F1 Sebastien Buemi would make an...
9y ago from ThisIsF1.com
Elsewhere On The Network
Popular On MGPToday.com
Luca Marini has “really high expectations” from...
No description available...
14h ago from Motorsport.com
Marc Marquez would “hate” Barcelona if it...
No description available...
17h ago from Motorsport.com
Popular On IndyCarToday.com
Colton Herta leaves IndyCar to pursue F1 with Cadillac...
The Cadillac F1 Team has announced that it has hired IndyCar star Colton...
12h ago from MotorsportWeek.c...
Will Power to replace Colton Herta at Andretti in 2026
No description available...
12h ago from Motorsport.com
IndyCar moves street race from Toronto to Markham for...
No description available...
13h ago from Motorsport.com
IndyCar’s Toronto race shifted to new venue for 2026
IndyCar’s yearly visit north of the border to Canada will be held at a...
13h ago from MotorsportWeek.c...
Popular On TotalWRC.com
Toyota’s Sebastien Ogier races to thrilling comeback...
No description available...
3d ago from Motorsport.com
Sebastian Ogier wants WRC title by “winning...
No description available...
2d ago from Motorsport.com
WRC championship twist as Hyundai retires Adrien...
No description available...
3d ago from Motorsport.com
Popular On GunnersToday.com
“It just didn’t make any sense” - Craig Burley...
Former Chelsea midfielder Craig Burley has criticised Arsenal for not...
17h ago from SportsKeeda.com
“It’s easy to criticise if you’re not on the...
Viktor Gyokeres has shared his thoughts on Freddie Ljungberg's criticism...
18h ago from SportsKeeda.com
Nottingham Forest secure late loan move for Zinchenko
Nottingham Forest have pulled off a late Deadline Day loan move for...
19h ago from SkySports.com
Comments
Hottest News
Sainz hopes Williams' current approach 'will pay off next...
On the back of an up-and-down season so far in... Read More »
1h ago from F1Technical.net
Start time for the 2025 F1 Italian Grand Prix | Time...
The F1 season continues this weekend with the... Read More »
48m ago from RacingNews365.com
Lando Norris highlights 'emotional' consequence of unique...
Lando Norris has shared his feelings on his F1... Read More »
18m ago from RacingNews365.com
