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Formula 1 announces partnership deal with Heineken
Formula 1 Management have officially announced a multi-year partnership deal with Heineken. Their partnership will begin at this year's Italian Grand Prix where they will become the title sponsorship for the historic event, which has been renamed as Formula 1 Gran Premio Heineken D'Italia 2016. Per season, the Dutch beer company will become title partner of three Grand Prix, with the deal running through til 2020. Along with title sponsorships, they have been announced as the official beer partner for the Championship. Former Scottish F1 drivers David Coulthard and Sir Jackie Stewart have been named as brand ambassadors. Their partnerships stretches further from circuit branding as...
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8y ago from TheCheckeredFlag.co.uk
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