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F1 announces multi-year Heineken deal
– Formula 1 has announced that it has signed a multi-year sponsorship deal with beer company Heineken, which will see the brand receive substantial exposure at Grands Prix.Heineken will act as the title sponsor of this year's Italian Grand Prix at Monza and is set to become heavily involved in the sport, via digital media, fan experiences and other events.Heineken will also be the title sponsor of three Grands Prix from 2017, though its presence is solely restricted to the sport, with no ties to any specific Formula 1 teams.The company will also create an 'Open your World' manifesto and "If You Drive, Never Drink" campaigns, which will be fronted by David Coulthard and Sir...
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8y ago from GPUpdate.net
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