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Heineken announces sponsorship deal with F1
Canadian Grand Prix – The Heineken brand has signed a deal with Formula 1 that will see significant branding rolled out over the next few years. The deal is set to start at this year's Italian GP at Monza, which will now be labelled the Gran Premio Heineken D'Italia, and will see Heineken branding and event titling as part of a ‘multi-year' deal. Starting in 2017, Heineken will be take over event branding for three Grands Prix, with a ‘significant' presence at other races chosen by F1 and the alcohol company. The announcement, made on Thursday in Canada, stressed that Heineken sponsorship will not appear on any F1 machinery. According to the press blurb, there will be...
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