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Heineken announces global partnership with FOM
Heineken and Formula One Management (FOM) have reached an agreement for Heineken to become a Global Partner of Formula 1. This significant partnership will start this year at the newly renamed Formula 1 Gran Premio Heineken d'Italia 2016, in Monza, and run for a multi-year term. From the 2017 F1 season onwards, Heineken will be the F1 Event Title Partner of three Formula 1 Grands Prix. It will also have a significant presence at several additional F1 Events chosen by Heineken and Formula One Management. Heineken will be the exclusive Global Beer Partner of Formula 1 and will also have substantial pouring, activation and access rights across the majority of F1 Events in the FIA Formula One...
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