News Details
Analysis: How Heineken plans to shake up Formula 1
To steal its own catchphrase, Heineken's new sponsorship deal of Formula 1 could be about to refresh the parts of grand prix racing that other sponsors have been unable to reach. For while Ecclestone's paymasters will be mostly delighted about the extra $200-$250 million added to their coffers over the next few years, the scope of F1's latest deal – and the beer brand's ambitious plans – are poised to deliver something that lifts the sport in ways never dreamed of before. Heineken's vision is not of sitting back and being happy that its trackside logos are broadcast to millions of homes around the world, or that it can use pictures of F1 cars on special edition bottles (although both...
Full Story »
Full Story »
8y ago from Motorsport.com
0
You May Also Be Interested In...
Sorrell shares his vision for F1's future
Along with politicians, bankers and lawyers, it's fair to say that those...
8y ago from Pitpass.com
Massa eyeing Formula E or WEC if he can't secure...
Felipe Massa would wave goodbye to Formula 1 after 15 years competing in...
8y ago from GrandPrixTimes.com
No has Baku night grand prix plans yet
Formula 1's newest street venue has no immediate plans to step up to...
8y ago from GrandPrix247.com
Red Bull can be a 'big challenger' to Mercedes this...
Red Bull can challenge Mercedes for the championship this season,...
8y ago from GrandPrixTimes.com
Elsewhere On The Network
Popular On MGPToday.com
How Marquez's signing elevates Ducati's presence in...
No description available...
20h ago from Motorsport.com
The parallel challenges facing Ferrari and Ducati in...
No description available...
22h ago from Motorsport.com
Bagnaia certain Marquez will be his main rival for...
No description available...
1d ago from Motorsport.com
Popular On IndyCarToday.com
Juncos Hollinger shows off new-look livery for 2025...
Juncos Hollinger Racing unveiled a new look for the 2025 NTT IndyCar...
4d ago from MotorsportWeek.c...
IndyCar takes over promotion of Nashville event
IndyCar’s Music City Grand Prix will be promoted internally by IndyCar...
3d ago from MotorsportWeek.c...
Scott McLaughlin on track to repeat Supercars success...
After spending the last four years moving up the ranks in the NTT IndyCar...
4d ago from MotorsportWeek.c...
Christian Lundgaard hails ‘pure racing’ aspect of...
Christian Lundgaard is beginning his fourth full season driving in the...
5d ago from MotorsportWeek.c...
Popular On TotalWRC.com
Solberg handed penalty for drifting on Monaco GP...
No description available...
11h ago from Motorsport.com
Ogier hopeful historic 10th win is not his last Monte...
No description available...
14h ago from Motorsport.com
WRC Monte Carlo: Ogier claims record-extending 10th...
No description available...
19h ago from Motorsport.com
Sebastian Ogier does it again! Venit, vidit, vicit.
Sebastian Ogier and Vincent Landais overcame everything that Rallye Monte...
16h ago from MotorsportWeek.c...
Popular On GunnersToday.com
Arsenal transfers: Forward keen to join the Gunners in...
Arsenal manager Mikel Arteta is looking for a new attacker in the January...
51m ago from CaughtOffside.com
Arsenal transfer update: Mikel Arteta reportedly...
Arsenal boss Mikel Arteta reportedly receives a boost in his pursuit of...
6h ago from SportsMole.co.uk
Bayern Munich transfer update: Joshua Kimmich latest...
Bayern Munich's Joshua Kimmich is set to leave the Bundesliga club at the...
7h ago from SportsMole.co.uk
Premier League Team of the Week: Erling Haaland, Cody...
Sports Mole selects its Premier League Team of the Week for gameweek 23,...
9h ago from SportsMole.co.uk
Comments
Hottest News
F1 News Today: Hamilton facing Ferrari BAN as new Abu Dhabi...
Lewis Hamilton and Ferrari are set to be hit by a... Read More »
1h ago from GPFans.com
McLaren warned over threat to F1 driver line-up
Ex-F1 driver Johnny Herbert has highlighted a... Read More »
41m ago from RacingNews365.com
Wolff makes 'never' revelation in Verstappen Mercedes...
Max Verstappen has decided to remain loyal to Red... Read More »
1h ago from RacingNews365.com
