News Details
Heineken confirms multi-year F1 sponsorship deal
Heineken has confirmed that it is to enter Formula 1 with a major multi-year sponsorship deal that will include track branding in Montreal this weekend and title sponsorship of this year's Italian Grand Prix. As predicted by Motorsport.com, the Dutch brewery giant revealed its tie-up with Formula One Management in an event in the Montreal paddock on Thursday. Its deal, which has options to last until the end of 2023 and could be worth as much as $250 million over that period, will give Heineken title sponsorship of three races each season from 2017 plus track branding at six further events. As well as the exposure from that, Heineken will have pouring, activation and access rights across...
Full Story »
Full Story »
8y ago from Motorsport.com
0
You May Also Be Interested In...
Monza eyeing four year F1 deal – official
Monza eyeing four year F1 deal – official Monza chief Angelo...
9y ago from ThisIsF1.com
Six races in: 2015 v 2016 comparisons
Which teams have improved compared to the first six races from last...
9y ago from F1i.com
Red Bull can be a 'big challenger' to Mercedes this...
Red Bull can challenge Mercedes for the championship this season,...
9y ago from GrandPrixTimes.com
2016 Canadian Grand PrixView
Pirelli Media Formula 1 travels across the Atlantic this weekend for the...
9y ago from F1Zone.net
Elsewhere On The Network
Popular On MGPToday.com
Superbike legend Toprak Razgatlioglu signs with Pramac...
No description available...
7h ago from Motorsport.com
WorldSBK champion Toprak Razgatlioglu switches to...
After years of speculation, two-time WorldSBK champion Toprak...
10h ago from MotorsportWeek.c...
Pedro Acosta admits fourth at Aragon MotoGP ‘not...
Despite matching his best result of the 2025 MotoGP season, Pedro Acosta...
15h ago from MotorsportWeek.c...
Nicolo Bulega agrees Ducati WorldSBK contract...
Ducati announces Nicolo Bulega has signed new contract which sees him...
13h ago from MotorsportWeek.c...
Popular On IndyCarToday.com
Louis Foster gains new sponsor for rest of IndyCar...
Rahal Letterman Lanigan Racing rookie Louis Foster will sport a new look...
3h ago from MotorsportWeek.c...
AJ Foyt Racing fined $25K, lose championship points...
No description available...
1w ago from Motorsport.com
Santino Ferrucci issued post-race penalty but keeps...
The NTT IndyCar Series has issued a penalty to the #14 entry of Santino...
1w ago from MotorsportWeek.c...
Louis Foster reveals likely cause of scary 180MPH...
On lap 84 of Sunday’s Detroit Grand Prix, Louis Foster was involved in...
1w ago from MotorsportWeek.c...
Popular On TotalWRC.com
FIA approves updated bodywork rules for WRC 2027...
No description available...
11h ago from Motorsport.com
Sebastien Ogier stays aloof from WRC title fight...
No description available...
2d ago from Motorsport.com
Amid losing streak, Hyundai accepts “consequences”...
No description available...
3d ago from Motorsport.com
Popular On GunnersToday.com
New: Arsenal ready to walk away from Sesko talks,...
Arsenal have set a deadline for the Benjamin Sesko transfer negotiations...
4h ago from CaughtOffside.com
'It appears' Arsenal are set to finalise 'fantastic'...
Arsenal appear set to complete the signing of Chelsea goalkeeper Kepa...
4h ago from CaughtOffside.com
'Exceptional' PL star could be fine signing for...
Charles Watts believes Morgan Rogers is an 'exceptional' talent who could...
5h ago from CaughtOffside.com
Arsenal column: What's holding up Benjamin Sesko...
Benjamin Sesko signs are positive, but it's not done yet Another week has...
6h ago from CaughtOffside.com
Comments
Hottest News
Mercedes reveal how stiffer front wing affect aerodynamic...
On the back of the introduction of more severe... Read More »
1h ago from F1Technical.net
Hamilton shares adorable Roscoe photo as pair celebrate...
Roscoe Hamilton, companion of seven-time world... Read More »
3h ago from GPFans.com
Russell says F1 fans would be ‘unhappy' with Raikkonen
Jun.10 Finnish newspapers are not impressed... Read More »
15h ago from OneStopStrategy.com
