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Heineken confirms multi-year F1 sponsorship deal
Heineken has confirmed that it is to enter Formula 1 with a major multi-year sponsorship deal that will include track branding in Montreal this weekend and title sponsorship of this year's Italian Grand Prix. As predicted by Motorsport.com, the Dutch brewery giant revealed its tie-up with Formula One Management in an event in the Montreal paddock on Thursday. Its deal, which has options to last until the end of 2023 and could be worth as much as $250 million over that period, will give Heineken title sponsorship of three races each season from 2017 plus track branding at six further events. As well as the exposure from that, Heineken will have pouring, activation and access rights across...
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8y ago from Motorsport.com
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