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Santander keen on long term deal with Ferrari
Spanish bank Santander officials are in talks about extending its major sponsorship contract with Ferrari beyond the 2017 season. In 2012, it was reported that a new contract extension had pushed the existing Santander deal all the way until the end of next year. 'Our sponsorship with Ferrari is the best marketing operation in the 150 year history of the bank,' chairman Emilio Botin said in 2012, two years before he died of a heart attack. Now, two international reports suggest Santander – headed today by Botin's 55-year-old daughter Ana Patricia – is still happy with the deal and wants to extend it again. But Marca, a Spanish sports daily, said Santander may be moving to...
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8y ago from GrandPrix247.com
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