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F1 Heineken deal tipped to be 'game-changer' for fans
Formula 1 is expected to announce a major new sponsorship deal with Heineken at the Canadian Grand Prix that will be a 'game-changer' for fans, sources with good knowledge of the situation have suggested. F1 supremo Bernie Ecclestone has called a press conference for the Thursday before the Canadian Grand Prix to announce the conclusion of a deal with a new 'Formula One Global Partner.' Although there is no confirmation on who this partner is, speculation in the paddock has pointed towards Ecclestone putting together a deal with brewery giant Heineken that could be worth as much as $250 million over seven years. As well as trackside branding, and a tie-up with an F1 team, sources have...
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8y ago from Motorsport.com
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