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Heineken upset over F1 deal leak claims Ecclestone
F1 boss Bernie Ecclestone has all but confirmed reports the Dutch beer brewer Heineken is entering formula one with a major sponsorship deal. De Telegraaf, a Dutch newspaper, claimed last week the first signs of the five-year, EUR 200-million deal will be trackside advertising in Canada next month. 'Heineken will probably also enter into a partnership with one of the teams as part of the sponsorship agreement with FOM,' the report said. F1 supremo Ecclestone told the Guardian this week: 'Apparently it leaked on a website in Holland. Heineken told me they were very, very sorry and that they were p!ssed off.' Heineken, however, is not yet confirming the deal, a spokesman saying only that...
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8y ago from GrandPrix247.com
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