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Heineken upset over F1 sponsor deal leak – Ecclestone
Heineken upset over F1 sponsor deal Bernie Ecclestone has all but confirmed reports the Dutch beer brewer Heineken is entering formula one with a major sponsorship deal. De Telegraaf, a Dutch newspaper, claimed last week the first signs of the five-year, EUR 200m deal will be trackside advertising in Canada next month. 'Heineken will probably also enter into a partnership with one of the teams as part of the sponsorship agreement with FOM,' the report said. F1 supremo Ecclestone told the Guardian this week: 'Apparently it leaked on a website in Holland. Heineken told me they were very, very sorry and that they were p—-d off.' Heineken, however, is not yet confirming the deal, a...
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8y ago from ThisIsF1.com
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