News Details

Heineken set to enter F1 with a quarter billion dollar deal

Dutch beer brewing giant Heineken is reportedly entering formula one with a major sponsorship deal. A month ago, F1 legend Sir Jackie Stewart announced that, 'Very soon, a 'large internationally-renowned company will come into F1 as a global sponsor'. De Telegraaf, a Dutch newspaper, said that brand is Heineken, with the first signs of the deal to be trackside during the Canadian grand prix next month. 'Heineken will probably also enter into a partnership with one of the teams as part of the sponsorship agreement with FOM,' the report said, valuing the five-year deal at some EUR 200 million. Heineken, also a sponsor of football's champions league, owns 43 per cent of Force India chief...
Full Story »
9y ago from GrandPrix247.com 0
Share

You May Also Be Interested In...

Heineken to enter Formula 1 with EUR 200m deal

Heineken to enter Formula 1 with EUR 200m deal Dutch beer brewer Heineken...
9y ago from ThisIsF1.com

Heineken making $150m deal!

Beer is coming to Formula 1!   No, we won't be seeing Nico cracking...
9y ago from F1.co.uk

Shell ends F1 trackside, Belgian GP sponsorship deals

Oil giant Shell has confirmed that it will no longer sponsor the Belgian...
9y ago from GrandPrixTimes.com

F1 lands Heineken as series sponsor

F1 News F1 lands Heineken as series sponsor Power Unit Use – Update...
9y ago from Formula1Blog.com

Elsewhere On The Network

Popular On MGPToday.com

Popular On IndyCarToday.com

Colton Herta leaves IndyCar to pursue F1 with Cadillac...

The Cadillac F1 Team has announced that it has hired IndyCar star Colton...

IndyCar’s Toronto race shifted to new venue for 2026

IndyCar’s yearly visit north of the border to Canada will be held at a...

Popular On TotalWRC.com

Popular On GunnersToday.com

“It’s easy to criticise if you’re not on the...

Viktor Gyokeres has shared his thoughts on Freddie Ljungberg's criticism...
7h ago from SportsKeeda.com

“It just didn’t make any sense” - Craig Burley...

Former Chelsea midfielder Craig Burley has criticised Arsenal for not...
7h ago from SportsKeeda.com

Nottingham Forest secure late loan move for Zinchenko

Nottingham Forest have pulled off a late Deadline Day loan move for...
8h ago from SkySports.com

Comments

Hottest News

Recent News


2014 GPToday.com
GPToday.com is not responsible for the news headlines and associated descriptions and images it indexes, the content of externally linked sites or the comments & postings of its users.

This website is unofficial and is not associated in any way with the Formula One group of companies. F1, FORMULA ONE, FORMULA 1, FIA FORMULA ONE WORLD CHAMPIONSHIP, GRAND PRIX and related marks are trade marks of Formula One Licensing B.V.