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Heineken to enter Formula 1 with EUR 200m deal
Heineken to enter Formula 1 with EUR 200m deal Dutch beer brewer Heineken is reportedly entering formula one with a major sponsorship deal. A month ago, F1 legend Sir Jackie Stewart announced that, 'Very soon, a 'large internationally-renowned company will come into F1 as a global sponsor'. De Telegraaf, a Dutch newspaper, said that brand is Heineken, with the first signs of the deal to be trackside during the Canadian grand prix next month. 'Heineken will probably also enter into a partnership with one of the teams as part of the sponsorship agreement with FOM,' the report said, valuing the five-year deal at some EUR 200 million. Heineken, also a sponsor of football's champions league,...
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8y ago from ThisIsF1.com
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