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F1 to introduce 'Driver of the Day' award
– Formula 1 will introduce a 'Driver of the Day' award from the start of the 2016 season in a bid to increase fan engagement.The F1 Strategy Group, along with the F1 Commission, met in Geneva on Tuesday and agreed to implement the new system.Fans will be able to vote online throughout the course of a Grand Prix, with the victorious driver receiving their prize at the end of the race."The F1 Commission agreed to the introduction of a Driver of the Day award, to be implemented by the Commercial Rights Holder in conjunction with Formula One broadcasters, with the intention of driving greater fan engagement," read a statement issued by the FIA."Viewers will be encouraged...
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8y ago from GPUpdate.net
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