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Analysis: Can Channel 4 make its ad-free F1 coverage work?
Channel 4 has promised ad-free races when it takes over the BBC as the home of Formula 1 in Britain from next year. But given the commercial right fees, Kate Walker wonders if it can make it work. When Channel 4 announced that it would be taking over the BBC's role as the UK's free-to-air F1 broadcaster, much of the focus was on its promise to deliver grands prix free from commercial breaks. But given the cost of F1 broadcasting rights - even the highlights-only rights deal was worth a reported £12 million a year, excluding production costs - how can the channel balance the books? According to C4, the books are already balanced, its launch press release reading: "The new agreement...
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