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Ecclestone gives the Michelin man a flat
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A massive strategic misjudgment on Michelin's part is rumored to have cost the French manufacturer a chance to displace incumbent Pirelli as the official tyre supplier to Formula 1. Both companies were in the running to secure the F1 contract from 2017, and many amongst teams and drivers favored a return of Michelin to the helm of motorsport. But when the FIA gave the green light for FOM to negotiate a renewal of the rubber supply contract, Michelin apparently made a major strategic error. Following extensive talks with Bernie Ecclestone, Michelin's representatives had come away feeling particularly confident. However, one key point of discussion had been ineptly...
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