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Mercedes count the costs of Formula 1 success
Mercedes lost millions of dollars despite dominating last year's Formula 1 world championship season. Writing in Blick, veteran F1 journalist Roger Benoit reported that the German carmaker spent $360 million on its grand prix venture in 2014. But Bild am Sonntag, the major German Sunday newspaper, says that when Mercedes secures the 2015 constructors' cup – perhaps as soon as this weekend – it will unlock as much as $157 million in official ‘Bernie' prize money. A further $100 million is reportedly raised by Mercedes each season through sponsorship, including deals with Petronas, Hugo Boss and Blackberry. Mercedes' actual annual cost of being in F1 is therefore 'only'...
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9y ago from GrandPrix247.com
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