News Details

Mercedes chief says F1 must embrace new media asap

Daimler CEO Dieter Zetsche has called on Formula 1 to up its game in the 21st century, and embrace the numerous new media platforms. Currently dominating the sport with its Mercedes team, Zetsche says the German giant is experiencing 'enormous growth' in the realm of the internet. 'In contrast,' he told the publication Deutsche Unternehmerborse, 'television is struggling in its attractiveness as a medium, even though there has rarely been so much overtaking and battling on the track. 'TV cannot be the sole or primary platform,' Zetsche argued. He says F1 must instead embrace the digital world and develop 'interactive' strategies, arguing that the change of direction embraced by the horse...
Full Story »
9y ago from GrandPrix247.com 0
Share

You May Also Be Interested In...

TV must not be F1’s only platform – Dieter Zetsche

TV must not be F1's only platform – Dieter Zetsche Posted On 05 Oct...
9y ago from ThisIsF1.com

Lauda: We were worried but after Suzuka we calmed down

Mercedes F1 chairman Niki Lauda has admitted to feeling relief after the...
9y ago from GrandPrix247.com

Wolff: Ferrari is marching forwards in leaps and bounds

Mercedes team boss Toto Wolff has revealed that he is taking Ferrari...
9y ago from GrandPrix247.com

Manor confirms Mercedes power from 2016

Following the conclusion of a multi-year supply agreement, Manor Marussia...
9y ago from GrandPrix247.com

Elsewhere On The Network

Popular On MGPToday.com

Popular On IndyCarToday.com

Scott McLaughlin looking to rebound after ‘lowest...

Scott McLaughlin is hopeful that he can quickly bounce back from his...

Louis Foster gains new sponsor for rest of IndyCar...

Rahal Letterman Lanigan Racing rookie Louis Foster will sport a new look...

Santino Ferrucci issued post-race penalty but keeps...

The NTT IndyCar Series has issued a penalty to the #14 entry of Santino...

Popular On TotalWRC.com

Popular On GunnersToday.com

29 G/A star praised as 'phenomenal striker' amid...

Fiorentina striker Moise Kean has earned big praise from Italy legend...
3h ago from CaughtOffside.com

Arsenal hit roadblock in negotiations for move for...

As per Caught Offside via (Transfer News Live), Arsenal have encountered a...
2h ago from SportsKeeda.com

Talks held: Euro giants working to sign 20m-rated...

AC Milan are reportedly now in talks to sign Arsenal left-back Oleksandr...
8h ago from CaughtOffside.com

Inside Leroy Sane's transfer to Galatasaray as Arsenal...

Leroy Sane is on the verge of becoming a Galatasaray player after a...
7h ago from CaughtOffside.com

Comments

Hottest News

Recent News


2014 GPToday.com
GPToday.com is not responsible for the news headlines and associated descriptions and images it indexes, the content of externally linked sites or the comments & postings of its users.

This website is unofficial and is not associated in any way with the Formula One group of companies. F1, FORMULA ONE, FORMULA 1, FIA FORMULA ONE WORLD CHAMPIONSHIP, GRAND PRIX and related marks are trade marks of Formula One Licensing B.V.