News Details
Mercedes chief says F1 must embrace new media asap
Daimler CEO Dieter Zetsche has called on Formula 1 to up its game in the 21st century, and embrace the numerous new media platforms. Currently dominating the sport with its Mercedes team, Zetsche says the German giant is experiencing 'enormous growth' in the realm of the internet. 'In contrast,' he told the publication Deutsche Unternehmerborse, 'television is struggling in its attractiveness as a medium, even though there has rarely been so much overtaking and battling on the track. 'TV cannot be the sole or primary platform,' Zetsche argued. He says F1 must instead embrace the digital world and develop 'interactive' strategies, arguing that the change of direction embraced by the horse...
Full Story »
Full Story »
9y ago from GrandPrix247.com
0
You May Also Be Interested In...
TV must not be F1’s only platform – Dieter Zetsche
TV must not be F1's only platform – Dieter Zetsche Posted On 05 Oct...
9y ago from ThisIsF1.com
Lauda: We were worried but after Suzuka we calmed down
Mercedes F1 chairman Niki Lauda has admitted to feeling relief after the...
9y ago from GrandPrix247.com
Wolff: Ferrari is marching forwards in leaps and bounds
Mercedes team boss Toto Wolff has revealed that he is taking Ferrari...
9y ago from GrandPrix247.com
Manor confirms Mercedes power from 2016
Following the conclusion of a multi-year supply agreement, Manor Marussia...
9y ago from GrandPrix247.com
Elsewhere On The Network
Popular On MGPToday.com
Why Marc Marquez stressed his Ducati is identical to...
No description available...
12h ago from Motorsport.com
The consequences of Toprak Razgatlioglu's arrival in...
No description available...
1d ago from Motorsport.com
Joan Mir will ‘go to bed satisfied' after...
Joan Mir admitted that he will "go to bed satisfied" after...
1d ago from MotorsportWeek.c...
Superbike legend Toprak Razgatlioglu signs with Pramac...
No description available...
2d ago from Motorsport.com
Popular On IndyCarToday.com
Scott McLaughlin looking to rebound after ‘lowest...
Scott McLaughlin is hopeful that he can quickly bounce back from his...
6h ago from MotorsportWeek.c...
Louis Foster gains new sponsor for rest of IndyCar...
Rahal Letterman Lanigan Racing rookie Louis Foster will sport a new look...
2d ago from MotorsportWeek.c...
AJ Foyt Racing fined $25K, lose championship points...
No description available...
1w ago from Motorsport.com
Santino Ferrucci issued post-race penalty but keeps...
The NTT IndyCar Series has issued a penalty to the #14 entry of Santino...
1w ago from MotorsportWeek.c...
Popular On TotalWRC.com
FIA approves updated bodywork rules for WRC 2027...
No description available...
2d ago from Motorsport.com
Amid losing streak, Hyundai accepts “consequences”...
No description available...
5d ago from Motorsport.com
Sebastien Ogier stays aloof from WRC title fight...
No description available...
4d ago from Motorsport.com
Popular On GunnersToday.com
29 G/A star praised as 'phenomenal striker' amid...
Fiorentina striker Moise Kean has earned big praise from Italy legend...
3h ago from CaughtOffside.com
Arsenal hit roadblock in negotiations for move for...
As per Caught Offside via (Transfer News Live), Arsenal have encountered a...
2h ago from SportsKeeda.com
Talks held: Euro giants working to sign 20m-rated...
AC Milan are reportedly now in talks to sign Arsenal left-back Oleksandr...
8h ago from CaughtOffside.com
Inside Leroy Sane's transfer to Galatasaray as Arsenal...
Leroy Sane is on the verge of becoming a Galatasaray player after a...
7h ago from CaughtOffside.com
Comments
Hottest News
FIA announce Charles Leclerc disqualification verdict ahead...
The FIA have announced the outcome of a series of... Read More »
5h ago from GPFans.com
Hamilton reveals ‘relief’ at discovering ‘massive’...
Lewis Hamilton has admitted it was "a... Read More »
2h ago from SkySports.com
Penske reputation trashed after Porsche found to be illegal...
Hot on the heels of their Indy 500 cheating... Read More »
9h ago from GrandPrix247.com