News Details
Ayrton Senna features in new Honda advert
Honda has used Ayrton Senna's voice in its latest advertising campaign, which continues to use Formula 1 as a core part of its promotional push. The new advert, which was revealed for the first time on Friday, is titled 'Ignition' and showcases all of the vehicles in Honda's portfolio. But as well as featuring motorbikes, road cars, a plane and the current McLaren-Honda, one segment also features Senna's voice. The three-time world champion, who won all his titles with Honda engines, is heard as an actor holds up an image of a Honda NSX that Senna famously drove and gave input into to help its development. In the advert he says: “You think you have a limit. As soon as you touch...
Full Story »
Full Story »
10y ago from Motorsport.com
0
You May Also Be Interested In...
F1 recovery vehicles still dangerous says Tost
The issue of recovery vehicles in formula one still needs to be addressed....
10y ago from GrandPrix.com
'McLaren want to win tomorrow'
Eric Boullier has revealed McLaren have 'some frustration' with Honda as...
10y ago from PlanetF1.com
F1 recovery vehicles still dangerous – Toro Rosso...
The issue of recovery vehicles in formula one still needs to be...
10y ago from ThisIsF1.com
Tost: Recovery vehicles are still a problem
The issue of recovery vehicles in Formula 1 still needs to be addressed...
10y ago from GrandPrix247.com
Elsewhere On The Network
Popular On MGPToday.com
Analysis: Honda brings new fairing and ‘spoon’ to...
No description available...
3h ago from Motorsport.com
Marc Marquez: Misano MotoGP victory was the...
Marc Marquez bounced back from his first MotoGP Sprint race retirement of...
2d ago from MotorsportWeek.c...
Yamaha riders split over V4 engine debut in Misano...
Yamaha's MotoGP riders are split over the Japanese manufacturer's new V4...
1d ago from MotorsportWeek.c...
Why rescuing Francesco Bagnaia is no longer in...
No description available...
1d ago from Motorsport.com
Popular On IndyCarToday.com
The good, bad, and ugly of IndyCar's 2026 schedule
No description available...
16h ago from Motorsport.com
IndyCar unveils a 17-race schedule for the 2026 season
No description available...
20h ago from Motorsport.com
IndyCar releases new-look 2026 IndyCar schedule
The 2026 schedule for the NTT IndyCar Series has been released, and it...
21h ago from MotorsportWeek.c...
Zak Brown addresses three areas IndyCar can improve
McLaren CEO Zak Brown penned an open letter on Monday outlining his...
1d ago from MotorsportWeek.c...
Popular On TotalWRC.com
Why Elfyn Evans claims "everything is open"...
No description available...
2d ago from Motorsport.com
Kalle Rovanpera: We need wins for WRC title chance...
No description available...
1d ago from Motorsport.com
Oliver Solberg wants “full season in WRC” after...
No description available...
2d ago from Motorsport.com
WRC Rally Chile: Sebastien Ogier leads title race with...
No description available...
2d ago from Motorsport.com
Popular On GunnersToday.com
'Exceptional' Arsenal star might force Gunners...
The superb form of Arsenal left-back Riccardo Calafiori looks to have had...
57m ago from CaughtOffside.com
Exclusive: Arsenal praised for pulling off 'absolute...
Arsenal have been praised for the 'absolute steal' they pulled off with...
2h ago from CaughtOffside.com
Arteta’s Arsenal selection dilemma - will City game...
Once again, the talk is all about Arsenal's depth. Gabriel Martinelli and...
1h ago from SkySports.com
'No way…' – Thierry Henry gives scathing...
Arsenal legend Thierry Henry has probably earned the right to have some...
6h ago from CaughtOffside.com
Comments
Hottest News
Rumours grow over Russell, Hamilton and 2026 market
Sep.17 Questions are mounting in the paddock... Read More »
2h ago from OneStopStrategy.com
Where McLaren ‘genuinely struggled' during dominant...
Oscar Piastri has revealed that McLaren's... Read More »
1h ago from MotorsportWeek.com
Briatore rules out Mick as Alpine seat hunt narrows
Sep.17 Flavio Briatore has confirmed Mick... Read More »
2h ago from OneStopStrategy.com
