News Details
McLaren on track struggles negatively impacting brand
McLaren have acknowledged that their lack of Formula One success is hurting commercially in terms of lost revenues and sponsor appeal. The sport's second most successful team have not won since 2012 and have scored five points in nine races of a new partnership with Japanese car giant Honda. After British Grand Prix, the Woking-based team are now just a weekend away from equaling their dismal 1993-97 run of 48 winless races in a row. 'You establish a brand by your success and repeated success,' McLaren's racing director Eric Boullier told reporters at Silverstone. 'McLaren by the number of wins and championships has clearly established its brand as an excellent one. Asked about their...
Full Story »
Full Story »
9y ago from GrandPrix247.com
0
You May Also Be Interested In...
Button: McLaren working hard to fix reliability
McLaren Honda Jenson Button says McLaren is working hard to fix the...
9y ago from F1Zone.net
Sahara Force India scored eight points in today’s...
Vijay Mallya: “To score eight points in our home race and strengthen our...
9y ago from Motorsport.com
Points gap to Hamilton is "nothing," says...
Nico Rosberg says teammate Lewis Hamilton's advantage in the standings is...
9y ago from Motorsport.com
Force India: We made the right decisions
Sahara Force India scored eight points in today’s British Grand Prix...
9y ago from GrandPrix247.com
Elsewhere On The Network
Popular On MGPToday.com
Marquez rues mistake as Thailand MotoGP win slips...
No description available...
3h ago from Motorsport.com
Andrea Iannone to replace Fabio Di Giannantonio at...
VR46 Racing Team have announced that Andrea Iannone will replace Fabio Di...
8h ago from MotorsportWeek.c...
The spotlight already on KTM as Acosta’s star shines...
No description available...
5h ago from Motorsport.com
Bagnaia admits Thailand GP was a "must-win"...
No description available...
7h ago from Motorsport.com
Popular On IndyCarToday.com
Mexico GP promoter confirms talks with IndyCar for...
No description available...
2h ago from Motorsport.com
IMS debuts 11 special Taylor Swift helmets to...
Indianapolis Motor Speedway revealed 11 special racing helmets on Friday,...
2d ago from MotorsportWeek.c...
Pushing for innovation: IndyCar's need for an...
No description available...
4d ago from Motorsport.com
Graham Rahal hoping better luck helps him rebound in...
Graham Rahal believes a continued streak of bad luck has played a major...
6d ago from MotorsportWeek.c...
Popular On TotalWRC.com
Toyota to fight for WRC title without Rovanpera in...
No description available...
8h ago from Motorsport.com
Lancia launches its return to rally with Ypsilon Rally4
No description available...
3d ago from Motorsport.com
Solberg sheds light on 2025 WRC Rally1/Rally2 conundrum
No description available...
4d ago from Motorsport.com
Popular On GunnersToday.com
'How is he ranked over Palmer?', 'Disrespectful' -...
No description available...
2h ago from SportsKeeda.com
Exclusive: Arsenal could sign 'huge talent' from Serie...
Juventus talent Kenan Yildiz announced himself to the world at the weekend...
1h ago from CaughtOffside.com
“Watching Arsenal is like watching Netflix” - Evra...
No description available...
1h ago from SportsKeeda.com
Arsenal handed fitness boost as long term absentee set...
No description available...
3h ago from SportsKeeda.com
Comments
Hottest News
F1 News Today: Ferrari face late FIA punishment as MAJOR...
A Ferrari Formula 1 star faces a nervous wait... Read More »
13h ago from GPFans.com
Red Bull DEMOTED after FIA hit F1 champions with multiple...
Red Bull Formula 1 team have been dealt a... Read More »
3h ago from GPFans.com
Red Bull hint at Verstappen grid penalty for Brazil engine...
Max Verstappen appears likely to face a grid drop... Read More »
1h ago from SkySports.com
