News Details
McLaren on track struggles negatively impacting brand
McLaren have acknowledged that their lack of Formula One success is hurting commercially in terms of lost revenues and sponsor appeal. The sport's second most successful team have not won since 2012 and have scored five points in nine races of a new partnership with Japanese car giant Honda. After British Grand Prix, the Woking-based team are now just a weekend away from equaling their dismal 1993-97 run of 48 winless races in a row. 'You establish a brand by your success and repeated success,' McLaren's racing director Eric Boullier told reporters at Silverstone. 'McLaren by the number of wins and championships has clearly established its brand as an excellent one. Asked about their...
Full Story »
Full Story »
10y ago from GrandPrix247.com
0
You May Also Be Interested In...
Button: McLaren working hard to fix reliability
McLaren Honda Jenson Button says McLaren is working hard to fix the...
10y ago from F1Zone.net
Sahara Force India scored eight points in today’s...
Vijay Mallya: “To score eight points in our home race and strengthen our...
10y ago from Motorsport.com
Points gap to Hamilton is "nothing," says...
Nico Rosberg says teammate Lewis Hamilton's advantage in the standings is...
10y ago from Motorsport.com
Force India: We made the right decisions
Sahara Force India scored eight points in today’s British Grand Prix...
10y ago from GrandPrix247.com
Elsewhere On The Network
Popular On MGPToday.com
MotoGP to leave Phillip Island in favour of Adelaide...
MotoGP has confirmed that the Australian Grand Prix will move from...
21h ago from MotorsportWeek.c...
Aprilia steps up efforts to lure Francesco Bagnaia for...
No description available...
22h ago from Motorsport.com
Casey Stoner leads criticism as Phillip Island’s...
No description available...
1d ago from Motorsport.com
Adelaide set to host the 2027 Australian MotoGP Grand...
No description available...
1d ago from Motorsport.com
Popular On IndyCarToday.com
IndyCar expanding global broadcasting presence for the...
No description available...
18h ago from Motorsport.com
IndyCar grows international broadcast offerings for...
The NTT IndyCar Series has announced that its already extensive global...
17h ago from MotorsportWeek.c...
Alexander Rossi fastest as rain disrupts second...
The NTT IndyCar Series completed the second and final day of testing at...
1d ago from MotorsportWeek.c...
Firestone prepared to take new right-front tire for...
No description available...
1d ago from Motorsport.com
Popular On TotalWRC.com
Hyundai “realistic and optimistic” in mission to...
No description available...
4d ago from Motorsport.com
Oliver Solberg “didn’t deserve more than P4”...
No description available...
4d ago from Motorsport.com
WRC Sweden: Elfyn Evans storms to victory as Toyota...
No description available...
4d ago from Motorsport.com
Elfyn Evans wins Swedish showdown
Elfyn Evans and Scott Martin clinched victory on Rally Sweden which ended...
4d ago from MotorsportWeek.c...
Popular On GunnersToday.com
“Arsenal do not have any world-class players” -...
Former Tottenham Hotspur star Rafael van der Vaart has said Arsenal have...
55m ago from SportsKeeda.com
Sources: Liverpool lead Arsenal & Man United in...
There’s a growing buzz in the industry about about Mateus Mane, who is...
1h ago from CaughtOffside.com
“I mean, it’s pretty simple” - Alan Shearer...
Premier League Hall of Famer Alan Shearer has backed Arsenal to beat...
1h ago from SportsKeeda.com
'Believe me…' – Liverpool, Arsenal &...
Newcastle United winger Anthony Gordon insists he's not getting too caught...
2h ago from CaughtOffside.com
Comments
Hottest News
Honda ‘Plan B' offers hope for Aston Martin
Feb.20 Aston Martin's disastrous 2026 pre-season... Read More »
3h ago from OneStopStrategy.com
FIA make decision over legality of radical Ferrari rear-wing
Ferrari briefly trialled a radical rear-wing... Read More »
1h ago from RacingNews365.com
Honda issues concerning PU brief on final morning on F1 test
Honda has confirmed that complications on... Read More »
1h ago from MotorsportWeek.com
