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Silverstone chief demands “better product” from F1
The new managing director of Silverstone Circuit, Patrick Allen, has launched an outspoken attack on Formula 1 – saying the sport needs to be “a bit more exciting”. Allen, the former head of marketing at the retailer Co-op Group in the UK, has called on the governing body, the FIA, and commercial rights holder Bernie Ecclestone to “improve the product”. “I wonder if the product is right for the fans,” he said in a media briefing on Tuesday. “Fans come to F1 to see racing, not people looking at data screens. When it gets to that, we’ve lost the very soul of the sport. “I’d rather the FIA would give us a better product, using the rules. If we start seeing numbers...
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10y ago from Motorsport.com
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