News Details
Force India announces partnership with Hype Energy Drink
Sahara Force India is pleased to announce the beginning of a partnership with Hype Energy, one of the world’s leading energy drinks. Hype Energy branding will appear on the side pod wing of the team’s 2015 car, the VJM08, as well as on the drivers’ suits. Hype Energy was one of the first energy drinks on the market in 1994. Originally launched by the founder of Hard Rock Café, the brand is now owned by former Formula One driver, Bertrand Gachot. Under his leadership, Hype Energy has built a strong global network to become a leading lifestyle drink. Hype products are now available in over 45 countries worldwide. Dr Vijay Mallya, Team Principal and Managing Director of Sahara Force...
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