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F1's most marketable driver is...
Fernando Alonso remains Formula 1's most marketable driver, according to a survey. The double World Champion, who will miss the Australian GP after suffering concussion during an accident in Barcelona, beat off the likes of reigning World Champion Lewis Hamilton and four-time Champ Sebastian Vettel to keep top spot. German sports marketing company Repucom's latest poll found that Alonso's marketability has increased based on domestic perception. 'In Spain, over 98 percent of people know of Alonso, 88 percent of which say they see him as an effective brand endorser and 83 percent saying they trust the two-time World Champion,' the report said. The 33-year-old has an overall DBI...
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10y ago from PlanetF1.com
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