News Details
Alonso named "most marketable F1 driver"
Fernando Alonso has been named the "most marketable driver" in Formula One by a poll carried out by German sports marketing company Repucom. The McLaren driver was on top of the charts in 2014 and has finished first again ahead of the start of the 2015 season, from which he will be absent. According to the poll, Alonso's marketability has increased, with a DBI index of 89.66. The Celebrity DBI is an independent index that quantifies and qualifies consumer perceptions of celebrities. The study says 98% of the people in Spain know Alonso. Alonso is followed in the ranking by his former Ferrari teammate Felipe Massa (88.84) and four-time world champion Sebastian Vettel (85.49)....
Full Story »
Full Story »
10y ago from Motorsport.com
0
You May Also Be Interested In...
Alonso still F1's most marketable driver
Fernando Alonso will be missing from Sunday's Australian season-opener...
10y ago from SuperSport.com
Alonso 'giving everything' for Malaysia return
McLaren Honda McLaren's Fernando Alonso says he is 'giving everything' in...
10y ago from F1Zone.net
Briatore wants McLaren, FIA to explain Alonso ‘very...
Fernando Alonso's mentor Flavio Briatore has revealed the Spanish...
10y ago from ThisIsF1.com
McLaren, Alonso hit back at ‘creative’ crash...
Fernando Alonso and McLaren have hit back at reports about the severity...
10y ago from ThisIsF1.com
Elsewhere On The Network
Popular On MGPToday.com
Francesco Bagnaia “will try to fight” but can't...
No description available...
8h ago from Motorsport.com
KTM riders optimistic about Italian GP after finding...
No description available...
8h ago from Motorsport.com
Jack Miller considering future as Toprak Razgatlioglu...
No description available...
12h ago from Motorsport.com
Ai Ogura declared fit to race in MotoGP Italian Grand...
No description available...
11h ago from Motorsport.com
Popular On IndyCarToday.com
Arrow McLaren apologises for Nolan Siegel’s explicit...
No description available...
10h ago from Motorsport.com
Nolan Siegel apologizes for profanity-filled radio rant
Arrow McLaren driver Nolan Siegel has apologized for what he said over...
1d ago from MotorsportWeek.c...
IndyCar breaks 1 million US TV viewers for third...
The NTT IndyCar Series is nearly through the first year with its new...
2d ago from MotorsportWeek.c...
Video: Harrowing crash takes out Josef Newgarden,...
No description available...
3d ago from Motorsport.com
Popular On TotalWRC.com
Rallies around the world: The ones not to miss – and...
Rallying is unlike any other motorsport. It doesn’t unfold on pristine...
1d ago from MotorsportWeek.c...
FIA approves updated bodywork rules for WRC 2027...
No description available...
1w ago from Motorsport.com
Malcolm Wilson appointed as FIA Deputy president for...
No description available...
6d ago from Motorsport.com
Amid losing streak, Hyundai accepts “consequences”...
No description available...
1w ago from Motorsport.com
Popular On GunnersToday.com
Arsenal eye market opportunity to sign two Premier...
Arsenal are exploring multiple options to provide quality backup for...
5h ago from FreshArsenal.com
Arsenal keeping tabs on surprise Chelsea star ahead of...
Arsenal are among a number of sides keeping an eye on Chelsea winger Noni...
8h ago from SportsKeeda.com
Benjamin Sesko player profile: A closer look at the RB...
RB Leipzig striker Benjamin Sesko has attracted the attention of the top...
10h ago from CaughtOffside.com
Thomas Partey rejects Arsenal contract extension...
t;li>Midfielder offered salary reduction to stay at clubMyles...
9h ago from TheGuardian.com
Comments
Hottest News
Lando Norris labelled a 'w****r' by former F1 team boss
McLaren F1 star Lando Norris has been labelled a... Read More »
8h ago from GPFans.com
F1 Recap: Daniel Ricciardo out of retirement as HUGE...
Former F1 driver Daniel Ricciardo has dropped the... Read More »
4h ago from GPFans.com
Vasseur responds to 'disrespectful' speculation over his...
Despite Ferrari's improvements in various areas... Read More »
24m ago from F1Technical.net
