News Details
F1 struggles hurt Ferrari brand power?
On-track struggles in formula one have hurt fabled Ferrari's brand power, according to a study by asset valuation company Brand Finance. Last year, Ferrari retained its post as the most powerful brand in the world, but a newly-published list shows that toy company Lego has made an overtaking move. "Ferrari has been slipping since the end of the Schumacher era but it's really fallen as the F1 team has done badly" in 2014, said branding expert Robert Haigh, according to the Telegraph. "They've also ended their cap on the amount of cars they produce so people don't see it as being so exclusive anymore," he added.
Full Story »
Full Story »
10y ago from GrandPrix.com
0
You May Also Be Interested In...
F1 struggles hurt Ferrari brand power – study
On-track struggles in formula one have hurt fabled Ferrari's brand power,...
10y ago from ThisIsF1.com
Failure in F1 has negative impact on Ferrari brand
On-track struggles in Formula 1 have hurt Ferrari's legendary brand...
10y ago from GrandPrix247.com
Honda seeking to show ‘true values’ with F1 return
The President and Chief Executive Officer of Honda Motor Co., Ltd...
10y ago from TheCheckeredFlag....
Alonso: We want to win, I came here to win
McLaren-Honda and Fernando Alonso are starting to play down its chances...
10y ago from GrandPrix247.com
Elsewhere On The Network
Popular On MGPToday.com
Aisle pay that: seat surcharges leave spectators on...
t;li>Aisle seats cost $25 extra at Melbourne Formula One Grand...
1h ago from TheGuardian.com
The full 2026 MotoGP grid: Riders, teams and...
No description available...
6h ago from Motorsport.com
Toprak Razgatlioglu braced for tough rookie season in...
No description available...
6h ago from Motorsport.com
The philosophy change that has turned Aprilia into a...
No description available...
1d ago from Motorsport.com
Popular On IndyCarToday.com
Rinus VeeKay wants “to make it hard on everybody”...
No description available...
2h ago from Motorsport.com
Rinus VeeKay signs with Juncos Hollinger Racing for...
Juncos Hollinger Racing has announced that it has signed Rinus VeeKay for...
1d ago from MotorsportWeek.c...
WATCH: Alex Palou talks F1 dream, perfecting his craft...
No description available...
22h ago from Motorsport.com
Mick Schumacher is “very open” to exploring an...
No description available...
1d ago from Motorsport.com
Popular On TotalWRC.com
Hyundai Motorsport appoints Andrew Wheatley as WRC...
Hyundai Motorsport has strengthened its team with the appointment of...
1d ago from MotorsportWeek.c...
Hyundai hires former FIA rally boss in new WRC role
No description available...
1d ago from Motorsport.com
Hold on to your TV remotes – More than Machine 2 is...
After winning widespread praise from fans whilst also earning nominations...
1d ago from MotorsportWeek.c...
Popular On GunnersToday.com
Report: Arsenal considering move for £52m-rated wide...
Arsenal are reportedly interested in signing the Eintracht Frankfurt...
1h ago from CaughtOffside.com
'Arteta gave him the opportunity' - Arsenal father's...
Arsenal star Mikel Merino's father, Miguel, has credited Mikel Arteta for...
1h ago from SportsKeeda.com
Spurs vs Liverpool among 27 December fixtures on Sky...
Liverpool's trip to high-flying Tottenham Hotspur is one of 27...
32m ago from SkySports.com
'Hopefully the coach is at home watching' - Arsenal...
Denmark star Christian Norgaard has sent a message to Arsenal manager...
12m ago from SportsKeeda.com
Comments
Hottest News
F1 star Valtteri Bottas replaced in shock driver reveal
F1 star Valtteri Bottas has been at the centre of... Read More »
5h ago from GPFans.com
Police investigating rape at Schumacher mansion
Swiss Police are investigating a claim that a... Read More »
3h ago from GPFans.com
George Russell announces decision on Mercedes F1 future
Mercedes F1 star George Russell has announced his... Read More »
2h ago from GPFans.com
