News Details
F1 struggles hurt Ferrari brand power?
On-track struggles in formula one have hurt fabled Ferrari's brand power, according to a study by asset valuation company Brand Finance. Last year, Ferrari retained its post as the most powerful brand in the world, but a newly-published list shows that toy company Lego has made an overtaking move. "Ferrari has been slipping since the end of the Schumacher era but it's really fallen as the F1 team has done badly" in 2014, said branding expert Robert Haigh, according to the Telegraph. "They've also ended their cap on the amount of cars they produce so people don't see it as being so exclusive anymore," he added.
Full Story »
Full Story »
11y ago from GrandPrix.com
0
You May Also Be Interested In...
F1 struggles hurt Ferrari brand power – study
On-track struggles in formula one have hurt fabled Ferrari's brand power,...
11y ago from ThisIsF1.com
Failure in F1 has negative impact on Ferrari brand
On-track struggles in Formula 1 have hurt Ferrari's legendary brand...
11y ago from GrandPrix247.com
Honda seeking to show ‘true values’ with F1 return
The President and Chief Executive Officer of Honda Motor Co., Ltd...
11y ago from TheCheckeredFlag....
Alonso: We want to win, I came here to win
McLaren-Honda and Fernando Alonso are starting to play down its chances...
11y ago from GrandPrix247.com
Elsewhere On The Network
Popular On MGPToday.com
Marc Marquez explains how injury recovery is delaying...
No description available...
19h ago from Motorsport.com
MotoGP Buriram test: Alex Marquez fastest on Day 1 as...
No description available...
22h ago from Motorsport.com
Francesco Bagnaia says “I just decided” on 2027...
No description available...
20h ago from Motorsport.com
Fabio Quartararo's gesture shows his growing...
No description available...
21h ago from Motorsport.com
Popular On IndyCarToday.com
Paddock optimism for IndyCar’s new independent...
Drivers in the NTT IndyCar Series are largely happy to see the series’...
16h ago from MotorsportWeek.c...
Mick Schumacher gaining confidence on ovals after...
No description available...
1d ago from Motorsport.com
IndyCar expanding global broadcasting presence for the...
No description available...
2d ago from Motorsport.com
Alexander Rossi fastest as rain disrupts second...
The NTT IndyCar Series completed the second and final day of testing at...
3d ago from MotorsportWeek.c...
Popular On TotalWRC.com
Hyundai “realistic and optimistic” in mission to...
No description available...
5d ago from Motorsport.com
Oliver Solberg “didn’t deserve more than P4”...
No description available...
6d ago from Motorsport.com
WRC Sweden: Elfyn Evans storms to victory as Toyota...
No description available...
6d ago from Motorsport.com
Elfyn Evans wins Swedish showdown
Elfyn Evans and Scott Martin clinched victory on Rally Sweden which ended...
6d ago from MotorsportWeek.c...
Popular On GunnersToday.com
Just win
Just win. That's basically the only thought in my head this morning. After...
1h ago from Arseblog.com
Sources: Man United & Arsenal locked in battle...
Eintracht Frankfurt’s Nathaniel Brown has rapidly transformed from...
3h ago from CaughtOffside.com
15 G/A in 14 games – The underrated star who...
Arsenal have stuttered recently as they no longer necessarily look like...
11h ago from CaughtOffside.com
70m-plus-player bid prepared which threatens to derail...
Arsenal could reportedly be facing a very real threat to their hopes of...
20h ago from CaughtOffside.com
Comments
Hottest News
Aston Martin's awful 2026 'surprise' leaves F1 rivals...
Aston Martin's performance at the F1 2026... Read More »
1h ago from GPFans.com
Hamilton re-set and refreshed: ‘For a moment, I forgot...
Lewis Hamilton has drawn a bold line under last... Read More »
1h ago from F1i.com
Are Ferrari as quick as they look ahead of 2026 Formula 1...
The Ferrari SF-26 did not impress in its initial... Read More »
1h ago from GrandPrix247.com
