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McLaren: Title sponsors are in the past
Declaring McLaren to be the 'Man United' of Formula 1, Ron Dennis says he won't sell the right to be the team's title sponsor on the cheap. McLaren, who have not won a grand prix since 2012, went through last year's campaign without a title sponsor after parting ways with Vodafone. This season they could again go without one. According to the McLaren chairman, a title sponsor should bring in roughly half the team's budget and if they don't, the team is selling itself short. And as the Manchester United of F1, Dennis says McLaren still command the big money even if the results have not gone their way of late. 'Title sponsorship doesn't exist anymore as a concept,' he...
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10y ago from PlanetF1.com
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