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Ferrari F1 boss calls for revolution to win over fans

Ferrari F1 team principal Maurizio Arrivabene has called on Formula 1 to enact a 'revolutionary ' change to its image and format if it is to win over its audience, claiming the sport has already lost a significant number of fans. Ahead of his first season at the helm of the Scuderia, Arrivabene was speaking in reaction to comments made by Niki Lauda, who believes a technical revolution is necessary for the sport to improve its show and retain its fan base. However, Arrivabene painted a bleaker picture of F1 today, claiming that the 'risk' of losing fans has actually already happened and that changes need to be implemented now, from taking the sport directly to its audience, to making the...
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10y ago from Crash.net 0
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