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McLaren won't sell title sponsorship 'cheap'
Getty Images Enlarge McLaren insists it will not undersell its title sponsorship space and could, if necessary, continue to exist without a major backer. Since Vodafone's title sponsorship deal expired at the end of 2013, McLaren has been on the search for a replacement. Initially it planned to announce a new deal at the end of 2013, but then went the full length of 2014 without a title sponsor in place. Asked about when - or if - a new deal would be put in place over the winter, racing director Eric Boullier said there was no rush. "People want to know dates, but we don't need to [say]," Boullier said. "It sounds arrogant, but I promise you it's not, we can afford to run...
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