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Diageo boss defends alcohol sponsorship in F1
Diageo boss David Gates has defended his company's sponsorship of Formula 1 amidst calls from Eurocare to ban alcohol sponsorship in motorsport. Diageo sponsors both McLaren and Force India through its Johnnie Walker and Smirnoff brands and is therefore one of the sports largest sponsors. However its promotional activites are under threat from Eurocare which has written to FIA president Jean Todt urging him to take action and ban such promotion because it encourages drink driving. The letter adds that it goes against EU regulations which limit alcohol advertising. "It runs against the EU Directive which states that marketing for the consumption of alcohol should not be linked to...
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10y ago from TheF1Times.com
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