News Details

F1 sponsorship agency set to turbo-charge its owners' results

There haven't been many good news stories about the finances of Formula One recently. Two teams have gone under in the space of the past few months and new sponsorship agreements have been thin on the ground. One team which has got the lion's share of new deals is Williams. In the past few weeks it has snatched from Lotus software firm Avanade and deodorant brand Rexona, which is known as Sure in the UK. Before the season began Williams also snapped up drinks brand Martini as a title sponsor and the benefit has already spread beyond those two brands.Just Marketing International (JMI), the company responsible brokering for the Martini deal, is on track to give a £6m boost to the...
Full Story »
10y ago from Pitpass.com 0
Share

You May Also Be Interested In...

Wolff promoted to Williams test driver

Williams Martini Racing has announced that Susie Wolff will be promoted to...
10y ago from RichlandF1.com

Don't underestimate Honda's technological muscle - Arai

Getty Images Enlarge Honda F1 boss Yasuhisa Arai has warned his rivals...
10y ago from espnF1.com

Williams snatches Unilever sponsor from Lotus

Lotus has lost one of its largest sponsors in the form of consumer giant...
10y ago from TheF1Times.com

Susie Wolff appointed official Williams test driver...

After participating in two free practice sessions during the 2014 season,...
10y ago from TheCheckeredFlag....

Elsewhere On The Network

Popular On MGPToday.com

Alvaro Bautista comments on Toprak Razgatlioglu's 2026...

Two-time WorldSBK champion Alvaro Bautista shared what he would do if he...

Yamaha set to confirm new inline-four MotoGP engine at...

Yamaha admits it is likely to use its updated inline-four MotoGP engine...

Popular On IndyCarToday.com

Alex Palou walks away with decisive IndyCar victory at...

IndyCar visited the ever-beautiful Barber Motorsports Park this weekend,...
10h ago from MotorsportWeek.c...

IndyCar Barber – Race Results

Sunday at Barber Motorsports Park was pure racing affair, with 27 drivers...
10h ago from MotorsportWeek.c...

Popular On TotalWRC.com

Toyota Gazoo Racing's silver lining

Toyota Gazoo Racing has a silver lining, literally. Not content with a...

Popular On GunnersToday.com

Exclusive: Man United preparing opening bid for 24-G/A...

Brentford winger Bryan Mbeumo is on the radar of multiple Premier League...
1h ago from CaughtOffside.com

Boost for Arsenal & Liverpool as Barcelona...

Arsenal and Liverpool have been linked with a move for the LOSC Lille...
1h ago from CaughtOffside.com

Arsenal star's entourage involved in talks with Euro...

Real Madrid have reportedly intensified their pursuit of Arsenal defender...
2h ago from CaughtOffside.com

“I saw them get nervous” - Gary Neville makes...

Gary Neville believes Arsenal can beat Paris Saint-Germain (PSG) in the...
2h ago from SportsKeeda.com

Comments

Hottest News

Recent News


2014 GPToday.com
GPToday.com is not responsible for the news headlines and associated descriptions and images it indexes, the content of externally linked sites or the comments & postings of its users.

This website is unofficial and is not associated in any way with the Formula One group of companies. F1, FORMULA ONE, FORMULA 1, FIA FORMULA ONE WORLD CHAMPIONSHIP, GRAND PRIX and related marks are trade marks of Formula One Licensing B.V.