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Johnnie Walker<sup>®</sup> becomes the Official Whisky Of Formula 1<sup>®</sup>
Johnnie Walker, the world’s leading Scotch Whisky*, today announced a new partnership with the Formula One group that will enhance the brand’s global positioning and significantly expand the platform for its highly successful responsible drinking initiative, Join the Pact.The announcement of the new multi-year arrangement, which also sees Johnnie Walker become the Official Whisky of Formula 1, was made today at an event at the Conrad Centennial Hotel in Singapore by Nick Blazquez, President of Diageo in Africa and Asia, ahead of this weekend’s 2014 Formula 1 Singapore Airlines Singapore Grand Prix at the Marina Bay street circuit.Mr Blazquez said Johnnie Walker, as a...
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10y ago from Formula1.com
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