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Briatore to head up F1's popularity working group
Formula 1 has turned to ex-team boss Flavio Briatore in a bid to reverse declining television audiences. The Italian, who was thrown out of the sport for his hand in fixing the 2008 Singapore Grand Prix by ordering Nelson Piquet Jnr to crash - will sit on the board of F1's new popularity working group. The group aims to come up with ideas to increase the sport's popularity, particularly amongst the younger generation of fans which it has failed to appeal to. Along with Briatore, a select number of teams will be involved. Mercedes, Red Bull, Ferrari and Force India are believed to have been chosen. Speaking in Hungary after a meeting with Bernie Ecclestone, Toto Wolff said the media would...
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11y ago from TheF1Times.com
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