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Force India set to unveil Smirnoff sponsor deal
Force India is due to announce a major new sponsor in the form of Smirnoff - the world's best selling vodka - on Wednesday. The deal, whilst not title sponsorship of the team, will see significant branding on the VJM07, replacing some of the Sahara branding whilst company owner Subrata Roy Sahara is in prison. Force India's sponsors are heavily alcohol-based due to team owner Vijay Mallya's interests in the United Breweries Group which sells various brands from Kingfisher beer to Royal Challenge and Whyte and Mackay whisky - all of which feature on the VJM07's livery. However in 2013, due to Mallya's ailing airline business and mounting debts, he sold a 25.02 per cent stake in United...
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10y ago from TheF1Times.com
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