News Details
Alonso is most marketable F1 driver globally
As the kick off to the 2014 season approaches, Fernando Alonso is considered the most marketable F1 driver on a global basis, according to Repucom's Celebrity DBI, which measures consumer perceptions of celebrities.Britain's Lewis Hamilton is the second most marketable while Felipe Massa, Sebastian Vettel and Kimi Raikkonen make up the top five.Globally, Alonso is known by 71% of people and in his native Spain, 98% of the population know of the two-time champion. In the US, only 13% of the population are aware of the driver. However, of the US population who do know of the Spaniard, 85% like the driver and 81% say that he is an effective product spokesperson. Alongside his deal with Oakley...
Full Story »
Full Story »
11y ago from Pitpass.com
0
You May Also Be Interested In...
Survey shows Alonso is the most marketable Formula 1...
Survey shows Alonso is the most marketable Formula 1 driver on the planet...
11y ago from GrandPrix247.com
Vettel behind off track as well as on it
Ferrari's Fernando Alonso is Formula One's most marketable driver with...
11y ago from SuperSport.com
Alonso predicts Massa will be strong rival in 2014
Alonso predicts Massa will be strong rival in 2014 4 March, 2014 Felipe...
11y ago from GrandPrix247.com
Massa to be 'strong rival' in 2014 says Alonso
Fernando Alonso has tipped his departed Ferrari teammate Felipe Massa to...
11y ago from F1Zone.net
Elsewhere On The Network
Popular On MGPToday.com
Everything we learned in a mixed up Friday at the...
No description available...
3h ago from Motorsport.com
Maverick Vinales considers withdrawing from remaining...
No description available...
5h ago from Motorsport.com
Ducati “surprised” by VR46 claims over Francesco...
No description available...
9h ago from Motorsport.com
Pedro Acosta: Ducati recovery “a matter of time”...
No description available...
7h ago from Motorsport.com
Popular On IndyCarToday.com
Five IndyCar teams jump start offseason testing at...
Five different IndyCar teams completed a test at Mid-Ohio Sports Car...
1d ago from MotorsportWeek.c...
Mick Schumacher to make IndyCar test debut with Rahal...
No description available...
1w ago from Motorsport.com
Mick Schumacher set for IndyCar test with RLL
Rahal Letterman Lanigan Racing has announced that it will bring in Mick...
1w ago from MotorsportWeek.c...
Andretti hires ex-Penske director Ron Ruzewski as...
Andretti Global announced on Wednesday that it has hired Ron Ruzewski as...
1w ago from MotorsportWeek.c...
Popular On TotalWRC.com
Hyundai WRT on the attack
Hyundai Shell Mobis World Rally Team is not taking their 2025 drubbing at...
1w ago from MotorsportWeek.c...
Hyundai call set to boost Ott Tanak’s WRC title...
No description available...
1w ago from Motorsport.com
Mandated rest periods at WRC rallies to face FIA vote
No description available...
1w ago from Motorsport.com
WRC swaps Sardinia for Rome as home of Rally Italy...
No description available...
1w ago from Motorsport.com
Popular On GunnersToday.com
Source reveals Bayern 'reached out' over surprise...
Bayern Munich have been named as one of the clubs to have reached out over...
5h ago from CaughtOffside.com
Arsenal vs West Ham preview: Arteta issues Gabriel...
No description available...
4h ago from SkySports.com
Talks opened: Arsenal begin work on another new...
Arsenal have reportedly opened talks with Dutch defender Jurrien Timber...
7h ago from CaughtOffside.com
Two Bizarre Links But I Think Arsenal Have Important...
Having taken a good and solid Premier League victory over Champions League...
6h ago from FreshArsenal.com
Comments
Hottest News
FIA announce Ferrari penalty verdict after Charles Leclerc...
The FIA have announced the stewards’ verdict... Read More »
2h ago from GPFans.com
F1 boss reveals Christian Horner’s desperate phone calls...
Christian Horner has reportedly made several... Read More »
53m ago from GPFans.com
Lewis Hamilton discovers 'years long' Ferrari answer after...
Lewis Hamilton was only 10th in FP2 in Singapore... Read More »
42m ago from RacingNews365.com
