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Ecclestone chasing free Sky Sports F1 boxes
Bernie Ecclestone has revealed that he has spoken to BSkyB about giving away free boxes in order to improve viewing figures in the UK.
Sky secured the contract to broadcast Formula One in the UK from the 2012 season onwards, with the BBC only showing half of the races live. The move was met with some anger from British fans who were now forced to take out a subscription with Sky in order to see every race live, and the viewing figures reflected this, falling by 3.8m last year. In order to combat this, Ecclestone is interested in making F1 available to all once again.
“I said you can guarantee that when you put a Sky box in the house, although it is only for F1, people are going to...
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11y ago from RichlandF1.com
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