News Details
Hamilton gives Mercedes young and sporty image
11 March, 2013 Lewis Hamilton
Mercedes is bidding to shed its conservative image, new director and team co-owner Toto Wolff has revealed, and hiring Lewis Hamilton is a signal of their intent to develop a younger, sportier image.
Over the winter, it has been all change at the German team; swapping Michael Schumacher with Hamilton, Norbert Haug with Austrian Wolff and Niki Lauda, and soon set to push ahead with McLaren's ex technical chief Paddy Lowe.
'At Mercedes, we no longer want to be so conservative,' Wolff is quoted by Austrian television ORF 1. 'The new Mercedes (road car) models are young and sporty.'
He admitted that hiring 2008 world champion Hamilton, who is replacing the...
Full Story »
Full Story »
12y ago from YallaF1.com
0
You May Also Be Interested In...
Hamilton helping Mercedes shed old image says Wolff
By Editor on Monday, March 11, 2013 Mercedes is bidding to shed its...
12y ago from F1Zone.net
Wolff admits conflict of interest with Mercedes and...
11 March, 2013 Toto Wolff with the Mercedes F1 team
Toto Wolff has...
12y ago from YallaF1.com
Mercedes Toto Wolff is 'realistic' first
March 5th .- Toto Wolff, Mercedes' new shareholder and director, has...
12y ago from F1Plus.com
Elsewhere On The Network
Popular On MGPToday.com
Francesco Bagnaia admits tech throwbacks but won't...
No description available...
3h ago from Motorsport.com
Pedro Acosta not frustrated over no MotoGP wins:...
No description available...
3h ago from Motorsport.com
MotoGP boss dismisses “completely unfounded”...
No description available...
4h ago from Motorsport.com
Marc Marquez reacts as Valentino Rossi leaves him off...
No description available...
5h ago from Motorsport.com
Popular On IndyCarToday.com
Five IndyCar teams jump start offseason testing at...
Five different IndyCar teams completed a test at Mid-Ohio Sports Car...
15h ago from MotorsportWeek.c...
Mick Schumacher to make IndyCar test debut with Rahal...
No description available...
5d ago from Motorsport.com
Mick Schumacher set for IndyCar test with RLL
Rahal Letterman Lanigan Racing has announced that it will bring in Mick...
6d ago from MotorsportWeek.c...
Andretti hires ex-Penske director Ron Ruzewski as...
Andretti Global announced on Wednesday that it has hired Ron Ruzewski as...
1w ago from MotorsportWeek.c...
Popular On TotalWRC.com
Hyundai WRT on the attack
Hyundai Shell Mobis World Rally Team is not taking their 2025 drubbing at...
6d ago from MotorsportWeek.c...
Hyundai call set to boost Ott Tanak’s WRC title...
No description available...
1w ago from Motorsport.com
Mandated rest periods at WRC rallies to face FIA vote
No description available...
1w ago from Motorsport.com
WRC swaps Sardinia for Rome as home of Rally Italy...
No description available...
1w ago from Motorsport.com
Popular On GunnersToday.com
'I want to play' – Arsenal star sends message to...
Arsenal forward Gabriel Martinelli has sent a pretty clear message to...
2h ago from CaughtOffside.com
I'm yelling Timber
Ben White has been one of Arsenal’s most consistent and popular players...
1h ago from Arseblog.com
'Just silly' – what ex-PL player told Arsenal...
Former Manchester United midfielder Owen Hargreaves was absolutely in awe...
4h ago from CaughtOffside.com
Martinelli welcomes competition for places as...
enal substitutes have scored in five consecutive games and a sense of...
2h ago from TheGuardian.com
Comments
Hottest News
McLaren AXE driver as F1 plans take dramatic switch
McLaren have opted to part ways with promising F1... Read More »
2h ago from GPFans.com
McLaren F1 announce shock driver exit
A huge announcement from McLaren, who has parted... Read More »
3h ago from RacingNews365.com
Russell: F1 drivers ‘pretty jealous’ of Verstappen’s...
George Russell has confessed that he and his... Read More »
38m ago from F1i.com