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China leads drop in F1 viewing figures
Formula One's audience dropped by some 13 million viewers during the 2012 season, according to the latest figures from the sport's annual broadcast report. China led the decline with a drop of almost 35 per cent on its 2011 figure of 74.5 million viewers, down to 48.9 million. It's believed several key races clashed with local sporting events due to their later start times to meet European markets. FOM CEO Bernie Ecclestone isn't too concerned by the drop and says it isn't all bad news as other markets saw significant increases. "A small handful of territories didn't meet expectations in terms of reach," he said, "with the Chinese market suffering a decrease which could not...
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12y ago from TheF1Times.com
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