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Rolex becomes official F1 timekeeper
Rolex will become the official timekeeper and timepiece for Formula 1 after agreeing a major long-term sponsorship deal. The deal, which begins next season, will see the luxury watchmaker's logo prominently displayed on circuit hoarding and at several corners on various tracks. Bernie Ecclestone described F1 as the right place for Rolex. "Without question Rolex is the partner of choice for a world class sporting series like Formula One," said the 82-year-old."The brand’s prestige, the excellence of its watches as well as Rolex’s passionate and long-standing commitment to motor sports gives it true credibility. "This partnership is something that...
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12y ago from TheF1Times.com
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