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Pirelli hopes for '8-10 years' in Formula One
Tyre-manufacturers Pirelli confirmed the brand’s intention to remain in Formula One for “8-10 years”. Talking to N, Pirelli Motorsport Director Paul Hembery said the company’s board are happy to continue within the sport after the expiration of the current deal at the end of the 2013 season. “I think most people would think you need to do 8-10 years really in a sport to be able to activate your involvement in an activity right down to the point of sale,” said Hembery. “We're a technical sponsor, it's not just sponsoring for us - but it would probably take a medium term agreement to allow you to really maximise the return on your investment.'...
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12y ago from GPUpdate.net
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